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University of Iowa News Release

 

Nov. 24, 2009

Hancher among presenters awarded grant for Jazz Audience Initiative

The University of Iowa's Hancher Auditorium is among an impressive slate of partners who will be working together to gain a better understanding of jazz audiences. The Doris Duke Charitable Foundation has awarded a $200,000 grant to the Jazz Arts Group of Columbus to work with Hancher and others to create a national model for building jazz and music audiences. The project is known as the Jazz Audiences Initiative.

The 21-month project, which spans the period November 1, 2009 through July 31, 2011, will enable the Jazz Arts Group and its partners to research and test new strategies for overcoming barriers to jazz participation and for building jazz audiences through more targeted marketing and programming efforts. The initiative will tackle fundamental questions about how and why people engage with jazz. Jazz artists and presenters nationwide will learn new ideas for building audiences and infusing the art form with new energy.

In addition to Hancher, project partners include Jazz at Lincoln Center; San Francisco Jazz; the Cleveland Jazz Orchestra; the University of Florida Performing Arts; the Ohio State University Wexner Center for the Arts; and Dave Powers, a Columbus jazz musician.

A team of highly skilled national researchers are also central to the project, including Alan S. Brown, principal, and Jennifer Novak-Leonard, senior research consultant, WolfBrown; Joe Heimlich, senior research associate, Institute for Learning Innovation; and Jerry Yoshitomi, chief knowledge officer, Meaning Matters, LLC.

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STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Iowa City, Iowa 52242-2500

MEDIA CONTACTS: Rob Cline, Hancher Auditorium, 319-335-3827, rob-cline@uiowa.edu; Steve Parrott, University Relations, 319-384-0037, steven-parrott@uiowa.edu