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University of Iowa News Release


June 26, 2008

Barron named UI Health Care associate VP for marketing and communications

Ellen Barron has been appointed to the new position of associate vice president for marketing and communications with University of Iowa Health Care, effective Aug. 4.

In this role, Barron will provide strategic leadership and direct all marketing, communications and external-relations activities across UI Health Care's education, research and patient-care missions. This includes managing internal and external communications; media relations; alumni and collegiate relations; community outreach; and marketing management to support new business-development initiatives, branding, market research, Internet strategies and advertising. She will oversee an integration of existing departments within the hospitals and the college.

Barron will report to Jean Robillard, M.D., UI vice president for medical affairs.

"I am pleased and gratified to announce Ellen's appointment to this key position with University of Iowa Health Care," Robillard said. "Her extensive experience, proven leadership and commitment to excellence will lead the marketing and communications functions of our integrated enterprise to the next level. I look forward to working with her."

Barron has more than 30 years experience as a health care executive, with responsibilities and leadership in the areas of marketing communications, market research and business development, customer-service measurement, strategic planning, physician services, medical-staff development, media relations, and related communications services in both academic medical center and private hospital settings.

She has served as an independent consultant and principal for the Profit Management Group in West Chester, Pa., since 2003. Before that, Barron held administrative leadership positions with Catholic Health Initiatives in Philadelphia and Denver, and at Loyola University Health System in Maywood, Ill. She also has served on the board of the Sisters of Charity of Leavenworth Health Services Corporation, a large, multistate health care system.

A native of Mt. Zion, Ill., Barron earned a bachelor's degree at California State University, Sacramento, and a master's degree at Bradley University in Peoria, Ill.

STORY SOURCE: University of Iowa Health Care Media Relations, 5143 Westlawn, Iowa City, Iowa 52242-1178

MEDIA CONTACT: Steve Maravetz, 319-335-8033,