Screen readers: Two navigational links to follow.Skip to site navigation.Skip to page content.
The University of Iowa News Services
The University of Iowa News Services Home News Releases UI in the News Subscribe to UI News Contact Us

University of Iowa News Release


Aug. 25, 2008

UI kicks off campaign to promote inclusion, social justice, civility

The University of Iowa today kicked off an internal messaging campaign to promote inclusion, social justice and human civility across campus.

The campaign -- titled "Respect: give it. get it." -- is being launched with the start of the fall 2008 semester. Key university stakeholders assembled the campaign to promote an inclusive and civil climate at the UI. They say the university is committed to excellence, learning, community, diversity, integrity, and responsibility that allows every individual to be treated with openness, mutual appreciation and, therefore, respect.

The university created the campaign after researching other campus respect programs, conducting surveys, conducting focus groups and researching respectful behavior. All work was done by students employed at IMU Marketing + Design, a group of student writers, marketers, graphic and Web designers, and photographers. More information is available at

"I think this is a great project," UI President Sally Mason said. "Everyone has his or her own idea about respect as a concept, so we are opening a dialogue about what that means. Even more important, we are encouraging everyone to strengthen our community by making respect a priority. When you give respect, you get respect in return. Respect is mutual, and we want to help open these two-way lines of communication as a fundamental part of our campus culture."

"Respect: give it. get it." features student, faculty, staff and coach testimonials on their views about inclusion, civility and respectful behavior. The campaign will use a full mix of media vehicles with the goal of reaching out to the university community. This mix includes posters, print advertising, Web ads on, and ads in basketball, football, and Hancher programs. Each student in the residence halls received a "respect" squeeze light keychain and handouts featuring the UI's definition of respect and 10 ways students can show respect in the residence halls.

Respect representatives include Mason; UI coaches Lisa Bluder, Todd Lickliter, and Kirk Ferentz; management professor Ken Brown; law professor Adrien Wing; dance professor Armando Duarte; UI student Atul Nakhasi; and UI graduate students Shameika Wilmington and Michael Ridge.

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

MEDIA CONTACT: Stephen Pradarelli, 319-384-0007,