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University of Iowa News Release


Nov. 7, 2007

Indian Student Alliance celebrates Diwali Nov. 10

The University of Iowa's Indian Student Alliance (ISA) will host a cultural event in celebration of the South Asian festival, Diwali. This year's event, titled "Deep Jalao Dhoom Machao!", will be held on the second-floor ballroom of the Iowa Memorial Union at 5 p.m. Saturday, Nov. 10.

Colloquially known as the "Festival of Lights," Diwali celebrates communal unity in a joyous, festive environment. Diwali has been a cultural institution at the UI for the past 16 years.

"This Diwali is especially important because the theme of the emcee skits will revolve around the reasons Diwali is celebrated and how and why different parts of India celebrate Diwali," said ISA Vice President Gautam Reddy. "The theme will hopefully appeal to a large audience, from those who are already familiar with Diwali's importance to those who have never heard of Diwali."

Taste of India restaurant will cater the program. The show will include a range of cultural performances, from classical Indian music to modern Bollywood dance featuring student and local dance troupes as well as renowned performers.

"As the festival of lights, it is a time of celebration for all people, not just those of Indian descent," said Reddy.

Tickets are $15 for general admission and $20 for reserved seating through the IMU Box Office at 319-335-3041. Tickets are also available at Masala restaurant in Iowa City and Indian Mix grocery in Coralville.

Individuals with disabilities are encouraged to attend the event. If you are a person with a disability who requires an accommodation to participate in the program, contact the ISA in advance at 641-430-6663.

The Indian Student Alliance was established 26 years ago as a platform for community members of Indian descent to congregate and represent their cultural heritage. The mission of ISA is to facilitate interchange between community members with a reciprocal interest in the rich and diverse culture of India, and to increase awareness of Indian political and social issues. More information is available online at

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500

MEDIA CONTACTS: Indian Student Alliance, 641-430-6663;; George McCrory, University News Services, 319-384-0012,; Writer: Stacie Carpenter