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University of Iowa News Release


Jan. 9, 2007

New VP Strengthens University of Iowa Alumni Association's Management Team

A new vice president has joined the University of Iowa Alumni Association (UIAA) to further strengthen the organization's services to UI alumni and friends.

In the newly created position of vice president and chief operating officer, Graciela "Tita" Coffman oversees the strategic coordination and integration of four UIAA departments: alumni travel, communications, membership/marketing and programs.

Guided by the UIAA's strategic plan, Coffman provides direction and leadership to improve the organization's efficiency, effectiveness and financial viability.

Coffman holds a bachelor's degree in management from Pepperdine University in Malibu, Calif., and an MBA from the University of Chicago. Bilingual in Spanish and English, she has more than 20 years' experience in international and domestic sales and marketing management. Prior to joining the UIAA in December 2006, she worked for 14 years at Bandag Incorporated in Muscatine, where she held the positions of director of marketing for the company's international division, director of sales for Latin America and sub-Saharan Africa, marketing manager for the Latin American region, and area manager for Latin America exports.

"We're delighted to welcome Tita Coffman to our association," said UIAA President and CEO Vince Nelson. "We are confident that with her impressive career record, management skills and professionalism, she'll be an asset to our organization and to all UI alumni."

Coffman joins the UIAA at an exciting stage in its history, with major new projects such as the online community and the Iowa Rewards credit card program being launched this year. In addition to those projects, Coffman will initially focus on ways to diversify Iowa Clubs' opportunities to connect with alumni living outside Iowa; to conduct research into ways of engaging younger alumni; and to make the best use of electronic communications in reaching a larger number of alumni.

"This is a perfect opportunity for me to put my experience in the business world to good use in an academic setting," said Coffman. "As an integral part of the University of Iowa, the UIAA offers an incredible range of excellent programs that help connect alumni to each other and to their alma mater. I'm looking forward to helping alumni realize how the association can touch and enrich their lives-at all different stages of their lives."

Formed in 1867, the UIAA currently serves 54,000 members through award-winning programs, services and communications, including reunions; the nationwide network of Iowa Clubs; S.T.A.T. (Students Today, Alumni Tomorrow), the largest student group on the UI campus; the Iowa Voyagers educational travel program; Iowa Alumni Magazine; and the association's website,

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

CONTACTS: Media: George McCrory 319-384-0012,; Program: Tina Owen, UIAA, 319-335-3292. Writer: Tina Owen