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University of Iowa News Release


Aug. 28, 2007

New I-CASH program on rural roadway safety seeks Iowans' input

Iowa's Center for Agricultural Safety and Health (I-CASH), based in the University of Iowa College of Public Health, is launching a new program to educate farmers and the general public on the safest ways to share rural roads.

As part of this program, called "It's Preventable! Rural Roadway Safety," I-CASH is asking Iowans to share their experiences on rural roads, particularly those that have occurred during high-traffic times such as planting or harvesting seasons.

I-CASH specialists will use the information to create educational materials based on the testimonials, develop outreach events across Iowa promoting the "It's Preventable" message, and increase awareness about rural roadway safety statewide.

According to the Iowa Department of Transportation, there were 190 crashes involving farm vehicles on public roads in 2005, resulting in five deaths, 14 major injuries, 45 minor injuries and an additional 54 possible injuries. Many of these crashes may have been preventable.

To share your experiences on Iowa's rural roadways, visit the I-CASH Web site at

I-CASH is a partnership of the UI, Iowa State University, the Iowa Department of Public Health, and the Iowa Department of Agriculture and Land Stewardship.

STORY SOURCE: University of Iowa Health Science Relations, 5139 Westlawn, Iowa City, Iowa 52242-1178

MEDIA CONTACT: Meggan Fisher, 319-335-4226,; David Pedersen, 319-335-8032,