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University of Iowa News Release


April 6, 2007

Frito-Lay, Pepsi Executive To Deliver Tippie Lecture

Rogelio Rebolledo, a 1971 University of Iowa MBA graduate who went on to oversee Frito-Lay's international operations and to lead Pepsi Bottling Group-Mexico, will speak at the university's Tippie College of Business at noon Monday, April 9 in Room C425 of the Pomerantz Career Center.

Admission to the lecture, which is part of the Knapp Lecture Series, is free and open to the public.

Rebolledo has been chairman of PBG-Mexico since June 2006. Prior to that, he was president and CEO from January 2004, following his retirement as president and CEO of Frito-Lay International. He began his 30-year career with PepsiCo in 1976 at Sabritas, Frito-Lay's salty snack food unit in Mexico. He became president in 1986 and in 1990, he spearheaded the acquisition of Gamesa, Mexico's leading cookie company, becoming president of the new PepsiCo affiliate.

He was also president of Frito-Lay Brazil from 1982 to 1984.

In 1993, Rebolledo lead the expansion of Frito-Lay into Latin America beyond Brazil, Puerto Rico and Mexico and by 2000, Frito-Lay had leading market shares in 17 countries. His responsibilities were again expanded in 1996 to include PepsiCo's salty snack businesses in Asia and Australia, with operations in China, Korea, India, Indonesia and Thailand.

Rebolledo was appointed president and CEO of Frito-Lay International in 2001, his last assignment prior to his retirement from PepsiCo at the end of 2003. Rebolledo is a Mexican national who earned his Bachelor's degree in chemical engineering from the National University of Mexico before coming to UI for his graduate study.

STORY SOURCE: University of Iowa News Service, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

MEDIA CONTACT: Tom Snee, 319-384-0010,