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University of Iowa News Release


April 6, 2007

IMU Food Services Director Wins Midwest Regional Culinary Challenge

Barry Greenberg, executive chef and director of Iowa Memorial Union (IMU) Food Services, won the Midwest Regional National Association of College and University Food Services (NACUFS) Culinary Challenge March 19, and will advance to the National Conference Competition this summer in Seattle.

The NACUFS Culinary Challenge is a sanctioned American Culinary Federation (ACF) event, the world's largest association of culinary professionals. NACUFS showcases college and university chefs using a common ingredient; this year the ingredient was tofu. Greenberg won the competition with his Asian bento box entrée.

Certified ACF judges oversee the event and award points based on the following criteria: organization, cooking skills, creativity, craftsmanship and taste. Four identical plates are prepared for judging within the 60-minute cooking time.

Greenberg, a Certified Executive Chef, graduated with culinary and management degrees from Johnson and Wales University in Providence, R.I. in 1992. He moved to Iowa City and began his career with IMU Food Services 15 years ago. He started as a production assistant manager in the main kitchen, primarily focused on catering and retail food preparation. Promotions within the department allowed Greenberg to work as restaurant chef, production chef, assistant director and his current position as director/executive chef of Food Services at the IMU.

Along with his talented crew of chefs and food service professionals, IMU Food Services oversees all catering operations, presidential dinners, Lunch with the Chefs, and game day operations for the new clubs and suites at Kinnick Stadium. IMU Food Service also provides retail food service to 14 restaurants and convenience stores on campus.

For information on IMU Food Services visit:

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

CONTACTS: Program: Nancy Abram, 319-335-3117,; Media: George McCrory 319-384-0012,; Writer: Shelly Stout