University of Iowa News Release
July 25, 2006
Kohl's Program To Benefit Children's Hospital Of Iowa Patients
Patients and families of Children's Hospital of Iowa at University of Iowa Hospitals and Clinics in Iowa City will benefit from a special offer available this summer from Kohl's stores in Iowa.
For a limited time, Kohl's is offering four exciting, custom-edition books from Animal Planet, which feature an elephant, tiger, zebra and giraffe. Kohl's is also offering the exclusive corresponding stuffed animals.
As part of its Kohl's Cares for Kids summer program, Kohl's stores across the country will feature the special items for $5 each with 100 percent of the net profits benefiting children's health and educational opportunities in Kohl's communities nationwide. The items will also be available online at www.Kohls.com.
Kohl's has provided Children's Hospital of Iowa with more than $715,000 over the past five years to underwrite programs such as the Children's Hospital of Iowa and Kohl's Health and Safety Initiatives, Starbright World, Reach Out and Read, CarePage Service, the hospital tutor program and its renovated pediatrics classroom, family-centered care initiatives and community outreach projects.
"We are excited that Kohl's could partner with Animal Planet to bring a little piece of the African Savanna to Kohl's littlest customers nationwide," said Julie Gardner, senior vice president of marketing for Kohl's. "More importantly, by sharing these wonderful books with their children, shoppers will help raise millions of dollars to benefit children."
Featuring creative stories and real-life photos, Animal Planet delivers books that teach children about the behavior and lifestyle of African and Russian animals, while providing important messages about family, courage and leadership. Additionally, each book is loaded with "fun facts" about the animals.
Following are brief descriptions of the books available:
"Tembo Takes Charge": In this lighthearted book, Tembo the elephant protects his herd from predators large and small. Children learn the dangers that surround wild elephants and how the leadership and courage of one elephant can ensure the safety of the entire group.
"Milia's Big Day": Just as children desire more responsibility as they get older, so do zebras. In a story that relates to growth and maturity, Milia the zebra is honored when chosen to keep watch over her herd as they rest. But as with any good story, it wouldn't be complete without a few challenges.
"Katya's Busy Morning": Deep in the jungle, Katya the tiger demonstrates selflessness as she puts her cubs' needs before her own. Although hunger pains wake her early in the morning, she learns that some things in life are simply more important than eating breakfast.
"Dedan Saves the Day": Parents go to great lengths to protect their young, even in the wild. Dedan the giraffe must fight for his family on a journey across the Savanna. While protecting his family, Dedan becomes a hero to his son.
In addition to supporting children's health and educational opportunities, the Kohl's Cares for Kids program features a gift card fundraising opportunity for local schools and non-profit youth groups; the Kohl's Kids Who Care scholarship program, which recognizes kids who contribute through volunteerism to their local communities; and the associate volunteer program, which encourages volunteerism to benefit local, youth-focused nonprofit organizations. For more information on these programs, visit www.kohlscorporation.com.
Based in Menomonee Falls, Wis., Kohl's is a family focused, value-oriented specialty department store offering moderately priced national and exclusive brand apparel, shoes, accessories and home and beauty products. Kohl's operates 749 stores in 43 states.
Children's Hospital of Iowa at UI Hospitals and Clinics in Iowa City is the state's longest-serving children's hospital. More than 140,000 children receive care at Children's Hospital of Iowa and its statewide network of outreach clinics each year.
University of Iowa Health Care describes the partnership between the UI Roy J. and Lucille A. Carver College of Medicine and UI Hospitals and Clinics and the patient care, medical education and research programs and services they provide. Visit UI Health Care online at http://www.uihealthcare.com.
STORY SOURCE: Joint Office for Marketing and Communications, University of Iowa Health Care, 200 Hawkins Drive, Room E110 GH, Iowa City, Iowa 52242-1009
MEDIA CONTACT: Tom Moore, 319-356-3945, email@example.com.