University of Iowa News Release
Feb. 6, 2006
Kohl's Program To Benefit Children's Hospital Of Iowa Patients, Families
Patients and families of Children's Hospital of Iowa at University of Iowa Hospitals and Clinics in Iowa City will benefit from a special offer by Kohl's stores that begins later this week.
Beginning Jan. 20, Kohl's Department Stores will offer custom editions of books by renowned children's author and illustrator Eric Carle: "Does a Kangaroo Have a Mother Too?" "The Lamb and the Butterfly," "The Secret Birthday Message" and "From Head to Toe." Kohl's is also offering exclusive corresponding plush stuffed toys including a kangaroo with joey, sheep and lamb, golden retriever and puppy, and gorilla and baby.
As part of its "Kohl's Cares for Kids" program, Kohl's stores across the nation will feature the exclusive items for $5 each with 100 percent of the net profits benefiting children's health and educational opportunities in Kohl's communities nationwide. The items will also be available online at www.kohls.com.
Kohl's has provided Children's Hospital of Iowa with more than $715,000 over the past five years to underwrite programs such as the Children's Hospital of Iowa and Kohl's Health and Safety Initiatives, Starbright World, Reach Out and Read, CarePage Service, the hospital tutor program and its renovated pediatrics classroom, family-centered care initiatives, and community outreach projects.
"We are so proud to offer these playful plush parent-and-baby animal pairs to our customers along with a wonderful selection of vibrant books by author and illustrator Eric Carle," said Julie Gardner, senior vice president of marketing for Kohl's. "By sharing these fun books with their children, shoppers will help raise millions of dollars to benefit children nationwide."
Featuring brilliant illustrations in Carle's trademarked artistic style, these books share classic messages about family and friends while also encouraging the development of cognitive and physical skills like word recognition, shape recognition and simple body movements.
Following are brief descriptions of the books:
"Does a Kangaroo Have a Mother Too?"
Reinforcing the mother-child relationship, this book highlights the fact that all different kinds of animals have mothers. In addition, this reassuring story incorporates colorful illustrations of mom and baby animal pairs including a kangaroo and joey.
"The Lamb and the Butterfly"
This Blue Ribbon Award-winning book, authored by Arnold Sundgaard and illustrated by Eric Carle, promotes tolerance and diversity by telling the story of an unlikely friendship between a lamb and a fluttering butterfly.
"The Secret Birthday Message"
In this book, a coded message of playful geometric shapes leads a little boy to a birthday surprise at the end of the book. Die-cut pages offer an interactive opportunity to explore descriptive words including "up," "below" and "through."
"From Head to Toe"
This book gets kids clapping, stomping, kicking and wiggling to imitate their favorite animals. The book's recurring theme, "I can do it!" helps children build self-confidence while simple activities introduce concepts such as following directions, listening and recognition of basic body parts.
In addition to supporting children's health and educational opportunities, the "Kohl's Cares for Kids" program features a gift card fundraising opportunity for local schools and nonprofit youth groups, the "Kohl's Kids Who Care" program, which recognizes kids who contribute through volunteerism to their local communities, and the associate volunteer program, which encourages volunteerism to benefit local youth-focused nonprofit organizations. For more information on these programs, visit www.kohlscorporation.com.
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced national and exclusive brand apparel, shoes, accessories, and home and beauty products in an exciting shopping environment. Kohl's operates 732 stores in 41 states.
Children's Hospital of Iowa at UI Hospitals and Clinics in Iowa City is the state's longest-serving children's hospital. More than 140,000 children receive care at Children's Hospital of Iowa and its statewide network of outreach clinics each year.
University of Iowa Health Care describes the partnership between the UI Roy J. and Lucille A. Carver College of Medicine and UI Hospitals and Clinics and the patient care, medical education and research programs and services they provide. Visit UI Health Care online at http://www.uihealthcare.com.
STORY SOURCE: Joint Office for Marketing and Communications, University of Iowa Health Care, 200 Hawkins Drive, Room E110 GH, Iowa City, Iowa 52242-1009
MEDIA CONTACT: Tom Moore, 319-356-3945, email@example.com.