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University of Iowa News Release

Oct. 3, 2005

Florida To Discuss Creative Class In UI Lecture

Author and economist Richard Florida will talk about the need for communities to be open and welcoming to people of all types to survive in the future economy when he delivers the keynote address of the Celebrating Creative Communities event Tuesday, Oct. 11 in Hancher Auditorium.

The Great Places event begins at 5:30 p.m., while Florida's lecture begins at 8:15 p.m. Admission to his lecture, "The Flight of the Creative Class," is free and open to the public, but tickets are required. To obtain tickets, call 319-335-3255, or visit the University of Iowa Web site at

A book signing will follow his lecture in the Hancher lobby.

Florida is a business professor specializing in regional economic development at George Mason University and author of the 2002 book "The Rise of the Creative Class." In his book, Florida argued against the prevailing wisdom that warm weather, cheap land and low taxes would determine which regions of the United States would prosper over the next few decades. He believed that technology, talent and tolerance were more important -- the presence of high-tech industry, a highly educated workforce and a diverse population, the elements that appeal to the ''creative" occupations -- not just artists but also scientists, engineers, and entrepreneurs of all types.

In his new book, "The Flight of the Creative Class," Florida argues that if America continues to make it difficult for the world's talented students and workers to participate in our economy, they will go to other countries and strengthen theirs.

STORY SOURCE: University of Iowa News Service, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

MEDIA CONTACT: Tom Snee, 319-384-0010,