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University of Iowa News Release

Nov. 2, 2005

Engineering Introduces First-Of-Its-Kind Digitally Delivered Recruiting Book

Prospective college students can turn the pages, view the copy and pictures and consult the table of contents. But that's where the similarity with conventional printed recruiting books and Web sites ends. Clicking on the key words and images and glancing at the photos in the new electronic University of Iowa College of Engineering recruiting viewbook ( takes you to a new level of "cyber reading."

Partnering with Olive Software, based in Santa Clara, Calif., the University of Iowa College of Engineering has introduced the first-of-its-kind, digitally delivered, undergraduate student recruiting viewbook via the Web, preserving the original publication layout in a fast-loading XML/Flash format without the need to download and install time-consuming and costly proprietary readers. The new online book is an exact replica of the printed viewbook, but also contains interactive advantages such as video clips and dozens of Web links that cannot be included in traditionally printed publications.

For example, clicking on the image of a professor takes a prospective student or parent directly to the faculty member's Web page. Turning a page electronically will reveal research video clips of a "virtual soldier" escaping from an overturned Humvee vehicle or of a "flythrough" 3-D image of a human artery. UI College of Engineering Dean Barry Butler said the book is similar to a visit to campus in the volume of factual, as well as sensory, information offered to prospective undergraduate students.

"The digital delivery literally enables future engineering students considering the UI to see active research first-hand through video," he said. "It also sends them in a multitude of Web link directions to explore beyond the basic story of the viewbook."

Butler says that the UI College of Engineering, with some 1,200 undergraduates, was looking for ways to distinguish itself from competitive schools. In search of innovative tools, the institution asked Olive Software to provide a unique information tool for recruiting talented future students who want to become engineers and -- as the UI college says -- "something more."

"Instead of having prospective students and their parents view ordinary Web sites to learn about engineering academic program options, Olive Software's breakthrough technology delivers a digitally preserved, yet highly interactive, layout of our recruiting book online that enables us to attract talented, inquisitive and imaginative students," Butler said.

In addition to the digital version, printed copies of the viewbook are available from the College's Admissions and Outreach office, 3124 Seamans Center for the Engineering Arts and Sciences, Iowa City, IA  52242-1527.

Olive Software's Vice President of Professional Services Avi Golan said that the UI College of Engineering is the first in the United States to use Olive Software's technology for student recruitment purposes. As well, the college joins a long list of news media and magazines -- including Reed Business, Time Inc., ESPN and Sports Illustrated on Campus -- that currently use Olive Software for digitally delivered editions online (

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

MEDIA CONTACT: Gary Galluzzo, 319-384-0009,