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University of Iowa News Release

Feb. 2, 2005

UI Hospitals And Clinics Staff Win Marketing Awards

Several projects produced by the Joint Office for Marketing and Communications (JOMC) at University of Iowa Hospitals and Clinics received ADDY awards in recognition of creative excellence by the Advertising Federation of Cedar Rapids.

"The Academic Difference," a TV/radio/print/Web campaign, received a Gold ADDY in its division, Mixed Media (Cross Platform) Campaigns, Consumer, Regional/National.

Silver ADDY awards went to:

-- "Changing Kids Lives," a CD-ROM mailed to referring physicians announcing the opening of the new Pediatric Intensive Care Unit at Children's Hospital of Iowa;

-- "Finding Your Way," a hospital way-finding brochure;

-- "Pursing Excellence," the UI Hospitals and Clinics Annual Report for 2003-04;

-- "Taking Health Care to Wonderful New Levels," a four-color brochure for the opening of the new Labor and Delivery and Neonatal and Pediatric Intensive Care Units.

In addition, Doug Benton from Fisheye Photography in Hiawatha, Iowa, received a Gold ADDY for a photograph published in the UI Hospitals and Clinics Annual Report.

JOMC staff members involved in the winning projects included Amy Austin, Tom Buchheim, Dan Fischer, Cheryl Hodgson, Jim Hollensbe, Heather Hyatt, Rita Liddell, Lee Ann Williams, Michael Sondergard and Jane Zukin. Bryan Sheeley from Creative Media Group at the UI Roy J. and Lucille A. Carver College of Medicine assisted with the CD-ROM.

Other partners in these projects included the Storandt Pann Margolis marketing and communications agency from LaGrange Ill., and Benson & Hepker Design of Iowa City.

University of Iowa Health Care describes the partnership between the UI Roy J. and Lucille A. Carver College of Medicine and UI Hospitals and Clinics and the patient care, medical education and research programs and services they provide. Visit UI Health Care online at

STORY SOURCE: Joint Office for Marketing and Communications, 200 Hawkins Drive, Room E110 GH, Iowa City, Iowa 52242-1009

CONTACTS: Media: Tom Moore, 319-356-3945,; Writer: Mike Sondergard