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University of Iowa Media Advisory

Nov. 12, 2004

Tobacco Expert Available To Meet With Media Nov. 16

Michael C. Fiore, M.D., a nationally recognized leader in treating tobacco dependence, will be available to meet with media from 11:30 to 11:45 a.m. Tuesday, Nov. 16 in the North Room of the Iowa Memorial Union. His visit precedes the American Cancer Society's Nov. 18 Great American Smokeout, an annual event to help smokers quit cigarettes for at least one day in hope that they will quit forever.

A professor of medicine and director and founder of the Center for Tobacco Research and Intervention at the University of Wisconsin, Fiore's primary research and policy focus is developing strategies to prompt clinicians and health care systems to intervene with patients who use tobacco.

Fiore is visiting the University of Iowa campus as the recipient of the 2004 Richard and Barbara Hansen Leadership Award and Distinguished Lectureship, an award given annually by the UI College of Public Health. Fiore will deliver the Hansen Distinguished Lecture, titled, "Innovations in Tobacco Control Policy - We Can Move the Mountain," at 12:30 p.m. Nov. 16 in the Main Lounge of the Iowa Memorial Union. Reporters are invited to attend the lecture.

Fiore's achievements in the area of tobacco cessation include:

- Spearheading the campaign to expand the vital signs (temperature, pulse, respiratory rate and blood pressure) to include tobacco use status. Research has shown that this simple, no-cost institutional change more than doubled the rate of smoker identification and the rate at which clinicians counseled smokers to quit.

- Serving as co-author and consulting editor of "Reducing Tobacco Use-A Report of the Surgeon General" (2000).

- Chairing the panel that produced the U.S. Public Health Service Clinical Practice Guideline, "Treating Tobacco Use and Dependence," recognized as the standard of care for treating tobacco dependence.

- Chairing the U.S. Department of Health and Human Services Subcommittee on Tobacco Cessation of the Interagency Committee on Smoking and Health, which produced a comprehensive plan for promoting tobacco cessation in the United States.

- Being selected as one of five national recipients of the Innovators in Combating Substance Abuse Award from the Robert Wood Johnson Foundation.

- Co-directing the Robert Wood Johnson Foundation national program office, Addressing Tobacco in Managed Care.

STORY SOURCE: University of Iowa College of Public Health Office of Communications, 4257 Westlawn, Iowa City, Iowa 52242.

MEDIA CONTACT: Debra Venzke, 319-335-9647,