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University of Iowa News Release

June 16, 2004

Elite Team Answers Life's Little Questions On 'Big Brain' Program June 24

Got a burning question about one of life's little questions, like "What causes 'brain freeze'"? An elite rapid reaction force of reference librarians will be ready to answer it from 10 to 11 a.m. June 24 on the "Big Brain" program, broadcast live from the new Iowa City Public Library on WSUI (AM 910) and the WOI Radio Group (AM 640).

Host Ben Kieffer welcomes ICPL Director Susan Craig and a team of reference librarians who will be ready to tackle queries about anything at all. This show coincides with ICPL's grand opening, celebrating its new building in downtown Iowa City. It will be held on the second floor of the library before a live audience and will be free and open to the public.

Listeners will be asked to come up with questions that never seem to get asked, such as "Why are people right or left handed?" or "Why is a doornail dead?" To add to the fun, listeners will be asked to call in during the live show to provide the answers, or at least, educated guesses, in addition to the librarians' solutions to the query.

Listeners call in with questions during the hour (toll-free 1-866-780-9100) or e-mail them in advance to with the subject line Big Brain. "Big Brain," radio that answers life's little questions, is a special edition of "Talk to Iowa" program, broadcast weekdays 9 to 11 a.m. on WSUI (AM910) and the WOI Radio Group (AM640). It can also be heard live on-line via the WSUI website at

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

CONTACTS: George McCrory, 319-384-0012,; Program: Ben Kieffer, 319-335-5730