University of Iowa News Release
Sept. 29, 2003
'Hands Throughout Younkers' To Raise Breast Cancer Awareness
Join Younkers and Holden Comprehensive Cancer Center at the University of Iowa in their fight against breast cancer Oct. 1, when Younkers stores throughout Iowa will host "Hands Throughout Younkers."
The event organizers invite cancer survivors and the general public to meet at the entrance of their nearest Younkers store prior to the store's opening to link hands with Younkers staff as a symbolic gesture of the need for all of us to join together to fight breast cancer.
According to the National Cancer Institute, one in eight women will develop breast cancer in her lifetime. Among Iowa women, breast cancer is the number one diagnosed cancer and the second leading cause of cancer deaths. But there is hope on the horizon. The five-year survival rate for localized breast cancer has increased from 72 percent in the late 1940s to 97 percent today because of early detection and improved treatments.
In February 2003, Younkers began a program called the "Charge Against Breast Cancer." The program raises funds for breast cancer research that could help enhance the early detection of breast cancer and advance the treatment of the disease in years to come. Each time customers use their Younkers card, Younkers makes a donation to Holden Comprehensive Cancer Center.
"We wanted to address this important issue in a meaningful way that would involve our customers," said Michael R. MacDonald, president and CEO of Carson Pirie Scott & Co. Younkers is a division of Carson Pirie Scott & Co. "It was also important that the funds generated be used for research and that those dollars remain in Iowa. The excellent reputation of Holden Comprehensive Cancer Center and the outstanding research conducted there made it a clear choice as the beneficiary of this program."
Younkers officials estimate that the charge against breast cancer program could raise as much as $60,000 for breast cancer research at Holden.
"Support from the private sector is very important in the search for a cure for cancer," said George Weiner, M.D., director of Holden Comprehensive Cancer Center and the C.E. Block Professor of Cancer Research and Internal Medicine. "Our partnership with Younkers will benefit all women and their families affected by this terrible disease."
Holden Comprehensive Cancer Center is Iowa's only National Cancer Institute (NCI)-designated comprehensive cancer center. NCI-designated comprehensive cancer centers are recognized as the leaders in developing new approaches to cancer prevention and cancer care, conducting leading edge research and educating the public about cancer. For example, researchers at Holden are involved in the Study of Tamoxifen And Raloxofene (STAR) drug trial, comparing two drugs in their ability to prevent breast cancer; and in the Digital Mammography Imaging Screening Trial, comparing digital mammography to standard mammography to determine if it is better at diagnosing breast cancer. Earlier this year, physicians performed the first Mammosite procedure in the state, a new radiation therapy treatment for breast cancer.
University of Iowa Health Care describes the partnership between the UI Roy J. and Lucille A. Carver College of Medicine and UI Hospitals and Clinics and the patient care, medical education and research programs and services they provide. Visit UI Health Care online at www.uihealthcare.com.
STORY SOURCE: Joint Office for Planning, Marketing and Communications, University of Iowa Health Care, 200 Hawkins Drive, Room 8798 JPP, Iowa City, Iowa 52242-1009.
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