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University of Iowa News Release

Sept. 5, 2003

Graduate Marketing Association Hosts Business Forum Sept. 12

Top business leaders from the retail, marketing research, and consumer packaged goods industries will come to Iowa City on Friday, Sept. 12, for the Third Annual Graduate Marketing Association (GMA) Forum.

The event will be from 8:30 a.m. to 1:30 p.m. at the John Pappajohn Business Building (PBB) and the Iowa Memorial Union. It is sponsored by the marketing department at the Henry B. Tippie School of Management (recently ranked the 29th best MBA program in the country by U.S. News & World Report) and the GMA, an MBA student organization at Tippie.

The event brings representatives from top marketing businesses to the university in order to develop relationships and give students the opportunity to network with successful business leaders, said Steve Rogers, GMA's vice president of recruiting and placement.

Representatives from various companies will conduct student breakout sessions in Room W401 PBB. After these morning sessions, students are invited to the Richey Ballroom of the Iowa Memorial Union for lunch and a keynote address by Douglas R. Pierce, senior vice president, Global Business, VNU.

VNU, based in the Netherlands, is a global information and media company that provides millions of professionals worldwide with business-to-business information. VNU is the world's leading market research company. It measures retail sales of consumer packaged goods and studies consumer attitudes and behavior. Pierce has spent the past seven months transitioning a major client over to ACNielsen, now a subsidiary of VNU.

Pierce joined ACNielsen after receiving a bachelor of science degree in marketing and management from the University of Iowa in 1982. Since that time, Pierce has relocated to many areas including Southern California, Cincinnati, Chicago and Minneapolis, while gaining exposure to many of the premier consumer packaged goods companies and experiencing the dynamic changes affecting the information industry.

Breakout leaders include:

Stuart Taylor is a global account director ACNielsen. Taylor builds and manages the servicing team and deliverables to maximize value delivered to a key global client. Taylor joined ACNielsen in 1994. He holds a bachelor of science degree in economics from San Diego State University and an MBA in international business from St. Mary's College of California.

Brian R. Uhlmann is currently an associate client manager with ACNielsen. Uhlmann joined ACNielsen in August, 2001, after spending one year with Information Resources, Inc.'s Analytic Insight Group. He is a 2000 MBA graduate of the University of Iowa's Henry B. Tippie School of Management.

Allen Hogg is the director of Internet project management with Millward Brown. As director of Internet project management at one of the country's leading primary survey research providers, Hogg leads a team of professionals dedicated to maintaining relationships with online sample suppliers, ensuring that web questionnaires are designed using best practices, and managing Internet projects to smooth completion. Hogg received his MBA in 1997 from the Tippie School of Management at the University of Iowa.

Bernard Beary is assistant vice president, category management for Hy-Vee, Inc. He is a native of Albia, Iowa, and has worked at Hy-Vee for over 28 years.

Joe Bourland is vice president, category development for ConAgra Foods Retail Sales. In this position, Bourland is responsible for the development and implementation of category plans for several major retailers.

Jim Louwsma works in Customer Business Development for the Procter & Gamble Company. Louwsma joined P&G in 1976 as a Food Division salesperson in Phoenix, Arizona, where he was promoted to positions of increasing responsibility that took him to Los Angeles, Cincinnati (twice), Baltimore, and Minneapolis (current).

For more information about the conference, contact GMA president Andres Ayala at

STORY SOURCE: University News Service, 300 Plaza Centre One, Iowa City, Iowa 52242-2500

MEDIA CONTACT: George McCrory, 319-384-0012,