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University of Iowa News Release

Oct. 17, 2003

Clear!Blue Founder Speaks On Marketing Strategy Oct. 23

Todd Smith, founder, CEO, and president of Clear!Blue, a successful marketing strategic communications company, will speak at the University of Iowa Tippie College of Business on Oct. 23 at 5:45 p.m. in Room S401 of the John Pappajohn Business Building.

The presentation is co-sponsored by the John Pappajohn Entrepreneurial Center and the I-Envision entrepreneurial club as part of the Sandage Entrepreneurial Speaker Series.

In addition to telling his entrepreneurial start-up story, Smith will lead an interactive session during which participants will work through a marketing strategy step-by-step. He will teach the concept of what Clear!Blue calls
" The Fifth Lane" strategic events (alongside the traditional "four lanes of advertising, merchandising, direct marketing and public relations), and how he works this concept to the foreground of every marketing project his company develops.

Smith graduated from the UI in 1990 with a bachelor's degree in marketing. After working for the Saturn Corporation, Smith returned to the UI for his MBA, which he received in 1996. Following graduation, Smith joined the DaimlerChrysler Corporation, and he started Clear!Blue in July 2000.

Clear!Blue has grown into an industry-leading strategic communications company with more than 30 employees and offices in Detroit, Chicago and Los Angeles.

To register for Smith's presentation, contact Dawn Bowlus, JPEC Student Activities and Outreach Coordinator, at 335-0985.

Established in 1996, JPEC provides a unique opportunity for all UI students to take courses in entrepreneurship and earn a Certificate in Entrepreneurship in addition to their undergraduate major. The program is broad-based; undergraduate students from the Colleges of Business, Engineering, Health Sciences and Liberal Arts & Sciences can earn a Certificate in Entrepreneurship in addition to their undergraduate degrees; MBA students can pursue a concentration in entrepreneurship. JPEC partners with the Iowa community colleges to teach entrepreneurship programs statewide, and it offers several programs to foster the development of entrepreneurial skills in Iowa's youth.

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Iowa City, Iowa 52242-2500.

MEDIA CONTACT: George McCrory, 319-384-0012,; Program: Dawn Bowlus, 319-335-1022,; Writer: Ololade Coker