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University of Iowa News Release

May 27, 2003

Software Firm InnoMatix LLC Locates At UI's Technology Innovation Center

At its meeting May 21, the Board of Regents, State of Iowa approved a lease for InnoMatix LLC as the newest tenant of the University of Iowa's Technology Innovation Center (TIC).

InnoMatix, which develops software and devices for visual displays in automobiles, transportation systems and other consumer products, will be located in Suite 201 in the TIC, the UI's business incubator for new technology-based ventures on the Oakdale Campus in Coralville.

InnoMatix becomes the 70th new technology-based business venture admitted to the TIC since the UI incubator was established in 1984.

The company is developing display software technology that integrates information from various sources into a single, easy-to-use system. In the transportation environment, a typical display might include a global positioning system and vehicle safety warning systems, as well as entertainment and communications applications. Company founders say that many displays are already in use today, but typically in a mode where a display is dedicated to a single task. InnoMatix takes this to the next level by effectively integrating data from multiple sources onto a single device.

The InnoMatix engineering staff has more than 40 years experience in developing applications for the transportation market. InnoMatix's staff has teamed with automobile manufacturers to produce award-winning displays at the North American International Auto Show, the Specialty Equipment Market Association, and the Automotive Interiors Show.

The company's founders are all former employees of Diversified Software Industries Inc. (DSI), which was founded in Iowa City in 1996 and acquired by NEXIQ in May 2001. They continue to work on graphical interface systems with longtime clients such as Ford Motor Corp., Nissan Design America and Johnson Controls.

InnoMatix was incorporated in 2003. Its founding members are Ronald Stahlberg of North Liberty, J. Jay Lash of Vinton, and James C. Griffin of Iowa City.

"Launching a technology start-up in the current economic climate is certainly challenging, but we have a strong client base and they have confidence in our ability to provide leading edge solutions that meet their needs today and tomorrow," said Stahlberg.

Griffin was DSI's founder and president/CEO. He received a Bachelor of Science degree in electrical engineering from the University of Iowa. Lash was a senior software engineer with DSI and the lead engineer on several projects with the company's largest accounts. Stahlberg was graphics technology director at DSI and holds a bachelor's degree From Wartburg College and a master's degree from the University of North Carolina at Chapel Hill.

With the addition of InnoMatix, the TIC will have 15 tenant companies. Twenty-two TIC "graduate" firms have expanded their business or met other business goals after leaving the incubator and more than a dozen other companies remained in business after leaving TIC.

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

MEDIA CONTACT: George McCrory, 319-384-0012, Writer: Joshua Rosenthal

TIC CONTACT: Tom Bauer, associate director 319-335-4067 or

INNOMATIX CONTACT: Ron Stahlberg, CEO 319-335-4831 or