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University of Iowa News Release

March 25, 2003

Tippie Business College Honors Pearson CEO Scardino

The University of Iowa Henry B. Tippie College of Business will honor Marjorie M. Scardino, chief executive of Pearson plc, as the recipient of the 2002 Oscar C. Schmidt Iowa Business Leadership Award.

The Tippie College of Business will honor Scardino on April 1 at a dinner and program at the Main Lounge of the Iowa Memorial Union.

"We are proud to honor Scardino and recognize her leadership at Pearson, a global company that educates, entertains and informs millions of people around the world. Pearson is a vital part of the Iowa City area economy, and partners in many ways with the University of Iowa," said Gary Fethke, dean of the Tippie College of Business.

Pearson is the parent company of Pearson Educational Measurement, which has K-12 educational testing operations in Iowa City and Cedar Rapids, and Pearson Government Solutions, which is at the UI's Oakdale Research Park in Coralville. The company grew from educational testing research developed by the late Dr. E.F. Lindquist at the UI and developed commercially as the Measurement Research Center in the 1950s.

The UI and Pearson partner in several ways, Fethke said. Resumes of promising UI graduates are directed to Pearson's human resources department, and students regularly participate in internships and class projects there. Pearson employees speak to students in classes, clubs and career development forums. Pearson also sponsors the Leadership Lecture Series, which brings corporate leaders to speak at the Tippie College every semester.

Pearson's worldwide business is comprised of Pearson Education, which includes educational publishers Scott Foresman, Prentice Hall, Addison Wesley and Longman; the FT Group, including the Financial Times, a stake in The Economist, and several other media properties; and the Penguin Group, a publisher of consumer books.

Until January 1997, Scardino was chief executive of The Economist Group, and, prior to 1985, she was a partner in a Savannah, Ga., law firm and publisher and founder, with her husband, of the Pulitzer Prize-winning newspaper The Georgia Gazette. Scardino is a non-executive director of Nokia Corporation and a member of a number of charitable and advisory boards, including The Carter Center and The Business Council.

Mrs. Scardino is married to Albert Scardino, a journalist. The Scardinos have three children.

The Iowa Business Leadership Award was established by the late C. Oscar Schmidt, president of the Cincinnati Butchers' Supply Company, who wanted to honor his father by recognizing an outstanding Iowa business executive. His intention was both to honor an outstanding business leader and to provide a vehicle by which the students and faculty of the College could interact with successful career men and women. The award recognizes outstanding performance in the world of commerce in the belief that business leadership is essential to the economic progress of Iowa and the nation.

Scardino is the first woman to receive the award. Past recipients of the Oscar C. Schmidt Iowa Business Leadership Award, first given in 1980, include: William T. Kerr, chairman and chief executive officer of Meredith Corporation; John Pappajohn, president of Equity Dynamics, Inc.; and Donald R. Keough, former president of The Coca-Cola Company and chairman of the board of Allen and Company.

STORY SOURCE: University of Iowa News Services, 300 Plaza Centre One, Suite 371, Iowa City, Iowa 52242-2500.

CONTACT: George McCrory, University of Iowa News Services (319) 384-0012,

David Hakensen, vice president, public relations, NCS Pearson, (952) 681-3040