CONTACT: STEVE PARROTT
101 Jessup Hall
Iowa City IA 52242
(319) 335-0552; fax (319) 335-0558
Release: Oct. 3, 2002
High Risk Drinking Prevention Website Is Available To UI Students
The University of Iowa has been selected to receive free access to MyStudentBody.comSM
(MSB), a personalized, high-risk drinking prevention program developed by
Inflexxion, Inc., a leading interactive health communications company. MSB
was created with support from the National Institute on Alcohol Abuse and
Alcoholism (NIAAA). A total of 26 colleges and universities will be trying
the site during the 2002-03 school year, including Harvard University and
the University of Florida.
UI students can gain access to the website by using the school code, which
The NIAAA's recent report, "A Call to Action: Changing the Culture of
Drinking at U.S. Colleges," reported the devastating consequences of
alcohol abuse on campus: 1,400 alcohol-related deaths, 500,000 injuries, 70,000
sexual assaults, and 2.1 million incidences of impaired driving each year.
This report awakened many people to the consequences associated with high-risk
drinking and also highlights intervention methods that are most effective
with college students -- those that help students change their beliefs about
alcohol and motivate behavior change through personalized feedback.
"Personalizing information and tactics is key to alcohol abuse prevention,"
said Sarah Hansen, coordinator of Health Iowa, the health promotion branch
of the University's Student Health Service. "MyStudentBody.com is an
important resource that we feel will help strengthen our existing efforts,
and one we hope our students will find helpful."
After completing a risk assessment profile, MSB users receive immediate,
tailored motivational feedback. Statistical research and advice is presented
in language that appeals directly to college students. As they use the site
-- any time of day or night -- each user builds a confidential, personal and
password-protected profile to track their own alcohol consumption. Weekly
consumption can be compared to national averages, based on age, gender, race,
year in school, and Greek/athletic participation. Students may also learn
from peers, access experts, and read up on the latest alcohol-related news.
"MyStudentBody.com responds to students' needs on an individual level,
rather than treating them as one homogeneous group," said Dr. Simon Budman,
CEO and founder of Inflexxion, Inc. "Students differ in their drinking
habits, in their desire to change those habits, and in their opinions of what
constitutes 'normal' or acceptable behavior. When it comes to alcohol prevention,
or student health, one solution does not fit all."
Twenty-six colleges and universities across the country, including the UI,
Brown University, Georgetown University, Tulane University, and University
of Maryland have been selected to receive free access to the MSB site for
the fall 2002 semester. Harvard University and the University of Florida have
already purchased access to the site for the second semester and several others
have expressed interest in doing the same.