WRITERS: SARAH FASSBENDER, GEORGE MCCRORY
300 Plaza Centre One
Iowa City IA 52242
CONTACT: CHARLES COX
Release: April 24, 2002
UI entrepreneurial class generates funds for NYC firehouse
Joe Sulentic's entrepreneurship and new business formation class expanded
business course requirements this year to include making a difference where
possible. So, inspired by the courage and dignity of New York City firefighters
after Sept. 11, the class is selling 70,000 T-shirts this semester to raise
$350,000 to refurbish an aging New York City fire station.
The shirts have New York City Fire Department emblem on the front and a
picture of the Engine Co. 55's station house on the back. The t-shirts carry
the theme "Heroes Wanted."
The current goal for the 100 students in the entrepreneurship class is to
raise $350,000 in profits for the firehouse. The main focus is to sell t-shirts
and to organize other small local projects as a group to generate revenue
and expand entrepreneurial experience. The class chose several target markets
to focus sales promotions, including schools, corporations, campus, firehouses,
and small towns.
The t-shirt is being sold through companies all over the Midwest, as well
as fire departments and schools. Members of the class are planning t-shirt
sales at RiverFest May 3-5 and recently sold them at the spring football game
on April 20. The shirts, which are $10 to $13 and come in various sizes, can
also be ordered online at www.heroeswanted.net.
The Entrepreneurship and New Business Formation class, which is designed
to gain practical experience and skills about entrepreneurship, is part of
the program of the John Pappajohn Entrepreneurial Center (JPEC) at the Henry
B. Tippie College of Business.
Last semester's 54-member class went to New York City after organizing several
fund raising activities, including selling "Heroes Wanted" t-shirts,
magazine subscriptions, coupon books and arranging corporate sponsorships.
Sulentic and 16 class members traveled Nov. 29-Dec. 1 to donate $5,000 for
the NYC Ladder Company 4 Scholarship Fund. The efforts are chronicled at www.terrax.com/nycfund.
For more information, contact Joe Sulentic at 351-0013 or, email@example.com,
and Charles Cox at (563) 505-1227 or firstname.lastname@example.org.