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Release: April 18, 2002

Global health promotion topic of UI conference April 19-21

            "Taking Change in Hand: Global Health Promotion," this year's Global Health Studies Conference, will take place April 19-21 at the University of Iowa. UI sponsors of the event are the Global Health Studies Program, International Programs, the Associate Provost for Health Sciences, the College of Public Health and the College of Nursing.

            The conference is expected to draw 175 UI students, faculty and staff and members of the public interested in international health issues. Topics to be discussed include an introduction to health promotion; media, new technology and health promotion; social marketing and message framing in the developing world; case studies of successful health promotion internationally; current student projects in global health research; and future directions of health promotion.

            "Health promotion is the hardest and most complex kind of public health there is," said Paul Greenough, Ph.D., UI professor of history and director of the Global Health Studies Program. "Basically, you have to take everything that is known about a particular health problem -- smoking, drugs, guns, auto accidents -- and then get everyone who is willing to move the agenda forward. When you try to do this globally it's even more challenging, but it isn’t that different from moving a mountain: if everybody takes up shovel, big changes are possible."

            The three-day conference will feature panel session presentations, followed by responses from the floor and moderated breakout sessions.

            Invited speakers include Donald Morisky, professor and vice chair, department of community health sciences, UCLA School of Public Health; David Buller, senior scientist, American Medical Center Cancer Research Center, Denver, Colo.; Penelope Hawe, department of community health sciences, Faculty of Medicine, University of Calgary; Maria Teresa Cerqueira, director, division of health promotion and protection, Pan American Health Organization; and Parveen Azam Khan, director/president, Drug Demand and Harm Reduction Organization, Peshawar, Pakistan.

            UI faculty taking part in the conference include Randy Hirokawa, Ph.D., professor and chair of communication studies; Kathleen Janz, Ed.D., associate professor of health, leisure, and sport

studies; John Lowe, Dr.P.H., professor and head of community and behavioral health; and James Merchant, Dr.P.H., M.D., dean of the College of Public Health. Michele Yehieli, Ph.D., director of University of Northern Iowa's Global Health Corps, will also participate as a panelist.

            Details about the conference, including times and locations of events, are available on the Web at For more information, contact Paul Greenough at (319) 335-2222.