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Release: Oct. 17, 2001

University of Wisconsin, UI team up for business seminar Nov. 1-3

IOWA CITY, Iowa – The competition will be strong on the football field, but business faculty from the University of Wisconsin and the University of Iowa will team up Nov. 1-3 to present a one-of-a-kind seminar for business professionals.

The Alumni Business Challenge seminar, which will focus on cutting-edge trends in business and management, concludes with the participants attending the UW/Iowa football game Nov. 3 at Camp Randall. The seminar is targeted not only to alumni of both institutions but also to business professionals looking to sharpen their skills and expand their professional network.

"Seminar participants will definitely benefit from this collaboration," said Brian Conway, director of Alumni Relations for the Tippie College of Business at the UI. "It’s a rare opportunity to learn from distinguished faculty from both institutions."

The Alumni Business Challenge to be held at the Fluno Center for Executive Education in the heart of the UW campus, is the first in a series of annual seminars designed cooperatively between UW-Madison and the UI. The 2002 Alumni Business Challenge will be held in conjunction with the Wisconsin-Iowa football game (Nov. 2, 2002) on the UI campus in Iowa City.

The seminar's focus is pertinent to any business professional dedicated to keeping up with cutting-edge trends. Specific sessions will focus on "Building Successful Business Strategies"; "The Leader as a Change Agent"; "How Mergers and Acquisitions are Changing the Corporate Landscape"; "Communicating Your Company's Value to the Street"; "Creating Value Through E-Business"; and "Service Marketing in Today’s E-Business World."

In addition, Andrew J. Policano, dean emeritus of the UW School of Business and Gary C. Fethke, dean of the Tippie College of Business at the UI, will participate in the Dean's Debate: Business Issues and Trends. A dinner will feature keynote speaker Pat Richter, the UW athletic director. UW faculty members Roger A. Formisano, John R. Niven, and James K. Seward will present seminars along with Iowa faculty members Gary J. Gaeth, W. Bruce Johnson, and Jude P. West.

The seminar is open to any business professional. The $1,495 fee includes registration, lodging for Thursday and Friday night, all sessions, training materials, meals and other refreshments. Football tickets are available for an additional cost. Reservations may be made by calling Sara Schutt at the Wisconsin Alumni Association at (888) WIS-ALUM.