CONTACT: GEORGE MCCRORY
300 Plaza Centre One
Iowa City IA 52242
(319) 384-0012; fax (319) 384-0024
Release: Oct. 1, 2001
WSUI and KSUI to host first on-air pledge drive
CITY, Iowa Public radio stations WSUI-AM and KSUI-FM, broadcast from
the University of Iowa, will host their first on-air fund drive Oct. 13-19.
The drive is in response to an increasing need for university departments
to generate more private donations and become more self-supporting, said John
Monick, director of broadcasting.
"Every day our listeners share the experience of public radio; now
we're asking them to step forward and share the expense," Monick said.
"Our listeners told us that our previous fund-raising methods -- via
short on-air announcements 12 months every yearwere no longer effective.
Across the nation, however, on-air drives are effective at generating the
funds needed to operate public radio stations."
Since this is the first year for the drive, there is no specific monetary
goal, he added. A team of 175 volunteers will also be needed to assist the
stations' staff in the drive. Volunteers can sign up to help with drive by
calling the studios at (319) 335-5730.
In the past year, WSUI and KSUI have made program changes and completed
outreach events that have boosted its number of listeners.
Specifically, WSUI developed "Iowa Talks," a call-in program that
explores local and regional issues from politics to entertainment; it increased
local news coverage and local newscasts; and in the last year brought to Iowa
City for guest appearances NPR's Scott Simon and Garrison Keillor, host of
"A Prairie Home Companion."
KSUI's recent accomplishments include the addition of a new program, "Know
the Score," which provides an intimate exploration of music and composition,
and the broadening of its jazz programming by reintroducing "As Night
Falls" with four on-air hosts who specialize in four genres of jazz.
It has also sponsored special musical events, including an upcoming program
on Oct. 14 at Clapp Recital Hall with "St. Paul Sunday, " public
radio's most widely distributed classical music program.
"Contributions from listeners provide support for national programs
like 'Morning Edition,' 'A Prairie Home Companion' and 'Fresh Air,' as well
as locally-produced classical music and news programs such as 'Iowa Talks,'"
Monick said. "The fund drive is an opportunity to listeners to provide
financial support for a service they value, a service that is unique to the
University of Iowa." Listeners can phone the studios toll-free at (866)
669-9191 during the drive or pledge on-line at http://ksui.uiowa.edu