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Release: March 30, 2001

NOTE TO EDITORS: The models for the poster, Chris and Abby, are West High School students. If you want to prepare a story about the poster and associated Kick Butts Day events, please contact Tom Moore at (319) 356-3945.

Harmful effects of tobacco use featured at 'Kick Butts Day'

IOWA CITY, Iowa -- Specialists in the Holden Comprehensive Cancer Center at the University of Iowa will unveil a new weapon in their fight against cancer on Kick Butts Day, Wednesday, April 4.

Kick Butts Day is devoted to spreading the word among children and adolescents that they should not start smoking or to quit smoking if they do so currently. To assist that effort, team members in the Thoracic Oncology Program in the Holden Comprehensive Cancer Center have developed special posters to help young people better understand the harmful effects of tobacco use. The posters feature two Iowa City teens with graphic illustrations of the ravages of nicotine.

"Our concept was to vividly demonstrate for kids the damage that they can do to themselves if they smoke or chew tobacco," said Lou Halsch, a program assistant in the Thoracic Oncology Program. "The poster features two very attractive and appealing young people, and then shows the devastating results of smoking, including head and neck tumors, prematurely aged skin, and lung cancer."

Halsch adds that reactions to the poster indicate that it is effective in delivering its message. On Kick Butts Day, the Thoracic Oncology Program team members will incorporate the posters into their anti-smoking presentation for the first time during an event at BGM High School in Brooklyn, Iowa from 10 a.m. to noon. The team will also exhibit the posters at a community-wide health awareness fair at HLV High School in Victor, Iowa from 1 to 5 p.m. that same day.

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