CONTACT: GARY GALLUZZO
100 Old Public Library
Iowa City IA 52242
(319) 384-0009; fax (319) 384-0024
Release: June 13, 2001
UI invites participants for emotions of driving study
IOWA CITY, Iowa -- Interested persons are invited to participate in a research
study involving the recall of emotional experiences, with particular emphasis
on the fun aspects of driving. The research will be conducted at the Operator
Performance Laboratory (OPL) in the UI College of Engineerings Center
for Computer Aided Design.
Researchers have long been interested in learning what makes driving fun,
particularly because the concept of fun is important to an automotive industry
continually striving to improve vehicle quality and performance. Tom Schnell,
assistant professor of industrial engineering and OPL director, John Lee,
associate professor of industrial engineering, and their graduate students
will investigate ways to quantify and predict the degree of fun motorists
experience in various environments and situations.
The goal of the study is to stimulate emotional experiences involving fun,
fear, happiness and frustration and to measure accompanying physiological
variables while the subjects are in an artificial driving environment, according
to Katrina See and Tuhin Diptiman, graduate students at the OPL.
Study participants must have a valid U.S. driver's license and be between
the ages of 30 and 60. The study will last approximately three hours, and
participants will be compensated for their time.
For more information, call Katrina or Tuhin at the OPL at 384-0952 or email