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Release: March 17, 2000

Three new companies join UI Technology Innovation Center

IOWA CITY, Iowa -- The University of Iowa Technology Innovation Center (TIC) has three new corporate affiliates: Digital Artefacts, LLC; Entrepreneurial Learning Systems, Inc.; and Syndeo Systems, Inc.

The Board of Regents, State of Iowa has approved leases, effective April 1, allowing the companies to locate in the TIC on the Oakdale Research Campus in Coralville.

Digital Artefacts, LLC, is an information visualization company. It was established to provide computer graphics solutions for real-time graphics visualizations and simulation for emerging, non-traditional applications. The company will develop 2-D and 3-D models, modeling software and complete turnkey applications for real-time visual simulations. Application areas include interactive environments for virtual historical exhibits, industrial visualization, city and regional planning, and simulation and training.

Joan Severson of Cedar Rapids, a UI graduate student in computer science, is president of the company. She co-founded Digital Artefacts in 1999 with James Cremer, an associate professor in the UI department of computer science, and Shayne Gelo, a resident assistant and UI senior in computer science.

Working with the History Center of Cedar Rapids, Cremer, Gelo and Severson helped devise "This Old Digital City," a computer simulation project funded by private donations. Using several computers and a series of six-foot-wide by eight-foot-tall display screens, the simulation will offer an immersing, interactive 3-D virtual reality experience. The initial environments will allow users to explore and learn about a 16-square-block area of Cedar Rapids as it looked in 1900.

The Digital Artefacts office is Suite 119 TIC.

Entrepreneurial Learning Systems, Inc. (ELS) was established to develop an Internet-based business that focuses on providing education for entrepreneurs at all stages of growth and development. Through its website,, ELS will provide products and services to be more successful in their ventures.

As a way to help entrepreneurs anticipate problems in their business, has a database of responses to hundreds and eventually thousands of questions and issues faced by growing businesses. The website is based on predictions of change in areas such as societal issues, technology, the nature of the workplace, regulations, manpower, and capital.

Ed Moldt of Iowa City, a professor in the Henry B. Tippie College of Business and director of the John Pappajohn Entrepreneurial Center (JPEC) at the UI, is president of the company. Sanjay Singhvi of Coralville, owner of CompuTerra, Inc. and a visiting assistant professor of business at the UI, is vice president.

Moldt, who will retire from JPEC in May, has started dozens of companies in the private sector. He founded the Center for Entrepreneurship and Innovation at Indiana University and was managing director of the Sol C. Snider Entrepreneurial Center at the Wharton School of the University of Pennsylvania.

The ELS office is Suite 29 TIC.

Syndeo Systems, Inc., is a software company whose products automate the sales, delivery, and field service processes for businesses with a mobile workforce. By extending companies' information sources to workers in the field, Syndeo enables critical information to be exchanged wirelessly between handheld computers in remote locations and a company's host system. Syndeo's complete package includes software, hardware, implementation, integration, training, service, and support. The company provides specific applications that integrate with a company's existing warehousing, accounting and enterprise resource planning departments.

Based in Seattle, Wash., Syndeo Systems was founded in 1998 by Bruce Bailey and Rick Hennessey. The senior professional in the Suite 131 TIC office is Lynda Putnam of Cedar Rapids.

One of the university's technology transfer programs, the TIC was established in 1984 to nurture new technology-based business ventures and to encourage those companies to establish relationships with the UI.

With the addition of the three new tenant firms, the TIC will have 17 tenant companies. Some 14 TIC "graduate" firms have expanded their business after leaving the incubator.

For additional information about the TIC, contact Tom Bauer, associate director at (319) 335-4067.