CONTACT: GEORGE McCRORY
100 Old Public Library
Iowa City IA 52242
(319) 384-0012; fax (319) 384-0024
Release: March 10, 1999
HENRY B. TIPPIE COLLEGE OF BUSINESS NOTES
BHANU MURTHY TEACHING AWARD PRESENTATION -- Carolyn Bonifield, a doctoral
student in the UI department of marketing, received the M. Bhanu Murthy
Memorial Prize for Excellence in Teaching Monday, March 8. A $250 check
and certificate were presented to
Bonifield for her high-quality teaching during the 1997-98 academic
year. The prize memorializes the late M. Bhanu Murthy, a student who died
of leukemia in 1983 while in the marketing doctoral program. The prize
is awarded annually to a graduate student based on input from students
on the applicant's quality and commitment to teaching. Bonifield, a native
of Arlington Heights, Ill., is in the second year of her doctoral program.
VENTURING SEMINAR -- The UI Center for Organizational Effectiveness
will present a seminar on corporate venturing March 25 where executives
and managers will gain hands-on experience in building successful venture
development programs. The seminar will focus on building successful ventures
through selecting the right venture team and adapting to meet the demands
of a changing market. The program is designed to help executives who are
creating new ventures, but can assist managers involved in existing projects.
The seminar leader will be Edward M. Moldt, the director of the UI's John
Pappajohn Entrepreneurial Center, who has served as a venturing consultant
in the past for companies such as IBM, General Electric, and DuPont. The
seminar is from 9 a.m. to 4 p.m. in Room W401 of the Pappajohn Business
Building. The registration fee is $240 per person or $210 for two or more
people from the same organization. Registration deadline is March 19, and
space is limited. To enroll, call (319) 335-1012.
GRANT FOR MARKETING PROGRAM -- The Pella Rolscreen Foundation has pledged
$60,000 over a three-year period to assist the department of marketing
in its efforts to implement a strong program in category management. John
Delaney, chair of the department of marketing, says the grant will help
UI students become more competitive in finding jobs in the marketing field.
Category management is a marketing strategy that takes into account the
demand among products, and not just the marketing of an individual product.
Category management also encourages working relationships between manufacturers
and retailers in developing marketing programs.