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Release: Immediate

UI marketing professor to speak on corporate donations to food banks

IOWA CITY, Iowa -- As part of the UI Ethics Seminar Series, Tom Gruca, associate professor of marketing at the University of Iowa, will speak Friday, Feb. 5 about attitudes influencing corporate giving to food banks.

The seminar "Doing Good by Doing Well: Why Firms Give to Food Banks" will be from noon to 1:15 p.m. Feb. 5. in Room W401 in the Pappajohn Business Administration Building.

Gruca recently co-authored a study, "Corporate Giving Behavior and Decision-Maker Social Consciousness," which found that the personal attitudes of corporate decision-makers have a stronger impact on charitable giving than do business-related factors. The decisions are often based on the decision-makers' view of social problems in the community, Gruca says.

The study was based on a survey of 64 food distributors and producers in western Massachusetts, reflecting the views of the most common donors to food banks.

The presentation is part of the UI Ethics Seminar series sponsored by the College of Business Administration, the UI Project on Rhetoric of Inquiry and International Programs.

For more information, contact Professor Nancy Hauserman, seminar coordinator, at (319) 335-0643.