CONTACT: GEORGE McCRORY
100 Old Public Library
Iowa City IA 52242
(319) 384-0012; fax (319) 384-0024
UI marketing professor to speak on corporate donations to food banks
IOWA CITY, Iowa -- As part of the UI Ethics Seminar Series, Tom Gruca,
associate professor of marketing at the University of Iowa, will speak
Friday, Feb. 5 about attitudes influencing corporate giving to food banks.
The seminar "Doing Good by Doing Well: Why Firms Give to Food Banks"
will be from noon to 1:15 p.m. Feb. 5. in Room W401 in the Pappajohn Business
Gruca recently co-authored a study, "Corporate Giving Behavior
and Decision-Maker Social Consciousness," which found that the personal
attitudes of corporate decision-makers have a stronger impact on charitable
giving than do business-related factors. The decisions are often based
on the decision-makers' view of social problems in the community, Gruca
The study was based on a survey of 64 food distributors and producers
in western Massachusetts, reflecting the views of the most common donors
to food banks.
The presentation is part of the UI Ethics Seminar series sponsored by
the College of Business Administration, the UI Project on Rhetoric of Inquiry
and International Programs.
For more information, contact Professor Nancy Hauserman, seminar coordinator,
at (319) 335-0643.