CONTACT: MARY GERAGHTY
100 Old Public Library
Iowa City IA 52242
(319) 384-0011; fax (319) 384-0024
Release: Dec. 22, 1999
Gronbeck wins national award named for UI colleague Becker
IOWA CITY, Iowa Bruce Gronbeck, the University of Iowa's A. Craig
Baird Distinguished Professor of Public Address, has won the 1999 Samuel L.
Becker Distinguished Service Award from the National Communication Association
Gronbeck was recognized for outstanding service to the communication discipline
and to NCA. He is one of the field's leading scholars and has published extensively
in the areas of public address, rhetorical theory, argumentation, and media
criticism, among others. Gronbeck's work has shaped how scholars think about
contemporary public discourse.
His long record of service to NCA and other organizations in his field includes
serving as editor of one of the field's leading journals, sitting on numerous
editorial boards, planning conferences and workshops, and serving as president
of NCA in 1994. In naming him the recipient of the Becker Award, the association
noted that along with all this work with colleagues nationwide, perhaps his
most distinguished service has come in his 35-year career as a teacher.
The Distinguished Service Award, which is the NCA's most prestigious award,
was created in 1971 to recognize a lifetime of outstanding service to the
association and to the profession. In 1993, it was named for UI emeritus professor
of communication studies Samuel Becker in honor of his retirement. He won
the award in 1989. Other award winners who were UI faculty members when they
were honored are Donald C. Bryant (1972), and Douglas Ehninger (1979). UI
graduates have won the award 10 times in its history, including six awards
in the 1990s.
Gronbeck said that he was pleased to be honored by his colleagues and that
it was fitting that he win this award 10 years after Becker. "I've been
following Sam Becker all my life. He has been my professional role model,"
Gronbeck said. "No one else has both the boundless energy and the boundless
optimism that Sam has, and that has driven me to push myself to his level