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Release: Immediate

Dubuque businessman funds named scholarship for Hawkeye quarterbacks

IOWA CITY, Iowa ­- Future quarterbacks for the Iowa Hawkeyes will receive an endowed scholarship to the University of Iowa, named for Dubuque business leader Mark C. Falb.

A $250,000 gift made through the University of Iowa Foundation by Falb, chairman and CEO of Westmark Enterprises, Inc., and Kendall/Hunt Publishing Co., will create the Mark C. Falb Quarterback Scholarship Fund. Each year the scholarship will fund tuition, room and board, and student fees for a student-athlete holding an Iowa quarterback position.

"I've been involved with Hawkeye football for many years, first as a child attending games with my father, and later as a board member of the Iowa Scholarship Fund, which provides private support to Iowa athletics," Falb said. "I've seen firsthand the impact a scholarship can have for a student-athlete and decided to create a long-term gift that will continue to benefit future quarterbacks at the UI."

"The Iowa athletic programs are such a credit to our state," Falb added, "both for their quality and their integrity, that we citizens can and should be proud to support them."

The Falb fund is among the first results of a new scholarship endowment initiative for UI student-athletes, the Hawkeye Visions Endowment Program. Although each year many UI student-athletes receive some form of financial aid, the University currently has fewer than 20 fully endowed athletic scholarships. The Hawkeye Visions program allows contributors to create an endowed scholarship for a specific athletic position or sport or to provide general scholarship assistance.

"In the next 10 years, we hope to endow all the starting positions in men's and women's athletics," says Bob Bowlsby, UI director of men's intercollegiate athletics. "Through his generous gift, Mark Falb has provided us with an excellent start toward realizing that goal and has set a benchmark for other contributors."

Falb's connection to the University of Iowa is a strong one; he; his wife, Cheryl; his three siblings; and his father all graduated from the UI. A native of Postville, Falb earned a B.B.A. degree in accounting from the UI in 1969. That year he joined McGladrey, Hendrickson and Co. in Des Moines as a certified public accountant. In 1973 he joined Ralmar Associates, a Florida land development subsidiary of the William C. Brown (WCB) Group of Dubuque and was named president of Ralmar in 1975.

In 1978 Falb returned to Iowa and was named executive vice president of the WCB Group in 1981; he later rose to the post of president and chief executive officer. In 1992 he became president and chief executive officer of Westmark Enterprises, Inc. and was named chairman in 1993. He also serves as chairman and chief executive officer of Kendall/Hunt Publishing Co. as well as on the boards of directors of other companies and organizations.

Falb has been instrumental in providing major support to the UI for 25 years through gifts from the Falb Family Charitable Foundation or through personal giving. He has served on the board of the Iowa Scholarship Fund, Inc., a nonprofit organization that, like the UI Foundation, assists in garnering private support for Iowa athletic programs, and on the UI College of Business Administration Board of Visitors. He is a member of the UI Presidents Club, which recognizes the university's most generous contributors.