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Release: Immediate

Half-day seminar for business executives offered Sept. 12 at UI

IOWA CITY, Iowa -- A nationally known Iowa consultant will lead a half-day seminar for business executives on how to develop low-cost marketing strategies Friday, Sept. 12, as part of the "Inc. Magazine Executive Seminar" series at the University of Iowa.

Larry Mersereau, an author and consultant based in West Des Moines, will lead "Shoestring Marketing" from 8 a.m. to noon in the Terrace Room of the Iowa Memorial Union.

The registration fee is $99. For additional people from the same company, the fee is $79 per person.

The seminar is presented by the John Pappajohn Entrepreneurial Center and the Small Business Development Center of the UI College of Business Administration with support from Hills Bank and Trust Co.

"Shoestring Marketing" will cover the five "building blocks" of marketing: market research, pricing, distribution, product development and promotion. The seminar will focus on low- and no-cost marketing ideas and the motivation to apply them.

For more information, contact Paula McMartin, John Pappajohn Entrepreneurial Center, phone: (319) 335-0260.